APG Cosmetics

APG Europe Your Primary Distributor of Innovative & Sustainable Packaging

Customer-driven solutions in an ever-changing business world through reliable suppliers are the focal point of APG Europe’s mission.

As experts in packaging distribution for the globe’s most innovative companies, the high standards of our suppliers are the starting point of every solution.

Our global leading manufacturers answers the increasing demand for sustainable packaging – that’s why APG Europe is their primary partner and specialist in cosmetic and pharmaceutical packaging. With divisions in The Netherlands, Belgium, and Germany, we offer comprehensive answers and results to our customers. Together we are a European team with 30 packaging professionals and export activities to more than 20 countries.

Sustainability: The Driving Force Behind Our Partnership

APG’s customer-oriented, professional packaging specialists work from a passion for packaging which we call “progressive craftsmanship”. When studying the current packaging sector, we recognised there’s an increasing demand for sustainable packaging. International regulations push companies more and more towards plastic-free solutions and fossil-fuel alternatives. The mindset of people is also gradually shifting towards green products, creating an entirely new packaging market. Sulapac is the innovation needed in a world where sustainability is the way of the future. The complete collection of Sulapac’s wooden-based, bio-plastic products will be exclusively available on the APG Sulapac webstore.

As part of the Indutrade holding, we’ve established sustainable partnerships over the last decades with many global market leaders delivering primary packaging materials.'

– Robert Kruijer, Commercial Director APG Europe

APG Partnership

APG Europe has a strong focus on recurring high-quality packaging products. For that reason, we cooperate with world class original primary packaging manufacturers. Most often global market leaders.

  • For cosmetic and OTC packaging we are partners for Rebhan, Bech, Herman Koch, Embelia, Verescence, PET Power, Lutz, Nissha, Sulapac and many more.
  • For pharmaceutic, medical and OTC packaging we are partners for SGD pharma, West Pharmaceutical services, Medimop, Daikyo, Gerresheimer, OMPI, Datwyler, MedicoPack, Sensoplast, DWK, Lutz, PET Power, Cabagaglio, Heim Pharma, , Gepack, Inge, SGH Rovipharm, Aptar, Nundel, LaPhaPack, Bormioli, LOG Pharma packaging and many more.

‘High ethical standards and integrity are key in all our business relationships.’

– Paul Muller, Purchasing Manager APG Europe

Delivering Much More Than Seamless Distribution

Our knowledge of the highly regulated pharmaceutical packaging sector ensures we guide pharmaceutical, medical, OTC and cosmetic customers seamlessly through the entire process of launching a new product in glass, rubber, metal, plastic and wood material. APG contact persons will provide guidance regarding partners for testing and researching. And we can recommend CMO’s & CDMO’s with knowledge and experience in compatibility testing with our portfolio.

Leaning on our cosmetic expertise, we also ensure you achieve the desired aesthetic with our packaging. We’ll connect you to APG printing partners to fully customize the decoration of your jar, or you can choose from a variation standard packaging colors. With these printing solutions, you can order unprinted jars and launch multiple products with original designs, while only ordering one type of packaging with APG.

‘It’s our passion to ensure the lowest cost for our customers by supply chain integration, quality control and waste reduction’

– Ronald van Haaften, CEO APG Europe

Offering the Complete Package to Customers

Low operation costs through Supply Chain Management are more important than ever. APG Europe reduces this expense by organizing and executing each step as efficiently as possible. Our one-stop-shop philosophy encompasses many operational aspects. 

We can guarantee the highest quality at a low Total Cost of Ownership. This includes the total cost such as the purchasing, logistics, sampling, and quality control of delivered goods.

Our TCO philosophy goes hand in hand with supply chain management. Through call of contracts, we keep your desired packaging material in stock for 6 months or up to two years for product launches, allowing you to fully focus on your product launch. This ensures a low manageable minimum order quantity – even for startups.

To differentiate ourselves from other distributors, we are now transforming our warehouse towards a Good Distribution Practice (GDP) certified warehouse. With the storage of Active Pharmaceutical Ingredients (API), this innovation creates the perfect storage conditions for standard materials up to sterile packaging material. Even API’s and Bio-based products are kept under the correct storage conditions.

Much More Than Your Stereotypical Partner

Partnerships work for APG in two ways. We deliver customized solutions and services to our customers. But we also work closely with our network of reliable international suppliers, whom we carefully select. 

The development of these partnerships takes time. Our cooperation with some suppliers has already been developing for 50 years and we’re still and continually working on executing our long-term vision. 

APG Europe is undoubtedly your key supply chain management partner in guiding your brand towards sustainability with high quality packaging portfolio and outstanding services. One customer team for more process efficiency. To learn from each other. To challenge each other to go a step further for you. Coaching and supporting each other. Helpful, committed and with a great passion for packaging. Together: for you.

'To differentiate ourselves from other distributors, we are now transforming our warehouse towards a Good Distribution Practice (GDP) certified warehouse. With the storage of Active Pharmaceutical Ingredients (API), this innovation creates the perfect storage conditions for Bio-based materials and sterile products.'

– Richard Anspach, Quality Director APG Europe